The thought of a power outage shutting down your business is a nightmare for any owner. For gas stations and convenience stores, the situation is even worse because fuel and convenience products are exactly what people need most when the lights go out. Without a backup solution from Assurance Power, an outage will bring every facet of your business to a screeching halt.
No gas pumps. Fuel is the cornerstone of your business. Profit margins on gasoline are often razor-thin because it’s what gets people in the door. With the lights off and your pumps inoperable, your business is at a standstill.
No refrigeration. Everything in your coolers and freezers is suddenly at risk, jeopardizing hundreds or thousands of dollars’ worth of product. Without cooling to properly dispense CO2, your fountain soda will be flat and warm, and you’ll have no ice on hand for carbonated beverages. Without air conditioning, there’s no escape from the dank humidity that comes with the types of storms that cause outages, no matter how hot it is outside.
No electricity. Without power, you have no way to serve prepared foods, and no air conditioning – an absolute essential during the hot Florida summers.
No way to make sales. Your cash registers and credit card terminals are down, ATMs aren’t functioning, and people are carrying less cash than ever. Mobile credit solutions will only last until your phone or laptop runs out of power, your Internet isn’t working, and many storms wreak havoc with cellular performance. So even if you put a cash drawer on the counter and try to do things the old-fashioned way, your ability to process transactions will be minimal.
Now imagine it the other way around. Reverse it. The power goes out and your business is one of the very few that remain open. Yours might be the only business with the lights on, fuel flowing, and products for sale. Assurance Power’s backup electricity solutions will not only literally help you weather the storm, but also turn these nightmare scenarios to your advantage.
When your business is the only one open, your sales can actually spike. No one knows how long most outages will last. Customers will be eager to fill up their cars, get fuel for their home generators, and stock up on food, beverages, and many other convenience items.
Being open at times like these will bring in new customers. As the only port in the storm, customers that frequent your competitors will turn to you, giving you a fantastic opportunity to keep them coming back.
Customers remain loyal to businesses they know they can count on. People remember the businesses that take care of them when they need it most. Your reputation as the best convenience store even at the most inconvenient times will pay dividends for years to come.
Losing sales is bad enough. Losing thousands of dollars of perishable product is even worse. Turn those losses into instant profits, customer acquisition, and continued sales growth. An Assurance Power backup system is a sound, smart investment that will pay for itself many times over. Call us today at (561) 944-8589, or use our convenient form to request a quote!
